The new standard in customer engagement is using interactive sales tools that can be personalized to suit each engagement.
A pharma or medtech company will typically hire a communications agency that will then use HTML5 developers to create custom software. The hidden costs on such projects can run very high, making this approach economically unviable in the long-term. So why is this happening?
Based on over ten years of industry experience, we have identified the top 5 hidden costs of using HTML5 developers to create sales tools.